Bluebell Dairy

Identity & design

Brand language

Brand guardianship

Illustration & photography

Print & packaging



Oodles of personality for this artisan ice cream made in the same way as gelato but with a British twist.


The friendly graphics create a distinctive fun brand for this family run farm.


The farmhouse pottery illustration on the packs adds to the brand story and the words 'Lovingly made on our Derbyshire farm' gives the product real provenance.


Each of the delicious flavours has been given it's own scrummy colour making it easier for the consumer to choose... well in theory. Frankly I'd want to take them all home with me!

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